Stunning site takes you behind the scenes of the Lexus Swarm

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Discover the story behind the making of Lexus' recent ads featuring hypnotic synchronised quadrocopters.

People are talking about this Lexus advert - in which a multiple quadrocopters swarm through a city - because it's great. It showcases technology developed by KMel Robotics using 3D mapping software, complex algorithms and motion capture equipment. But take a look at the accompanying website by CHI & Partners!

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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