Getting advice and investment for your startup

This article first appeared in the January 2012 issue (#223) of .net magazine – the world's best-selling magazine for web designers and developers.

.net: What does a new business need to do to appeal to you as investor?
JG: It’s about communication and having a clear vision of what your business is, not what the product is. A common mistake technology companies make is that they spend too long telling us about how wonderful the product is, but they forget that investors don’t want the product, they want a piece of the business, and all too often that’s what’s missing. So people need to have a better understanding of how the finances of the business are going to work.
The clich is that venture capitalists are looking for a great innovative product and an investable team, so people forget about decisions such as where to rent offices, or whether to buy or lease a piece of equipment. All those decisions have a financial consequence, and those things are commonly left out.

.net: How should a technology startup in the UK look for incubation?
JG: There’s UK Business Incubation and they will provide things such as office space and reduced rates, and maybe some mentoring and business advice. But high-quality proper incubation, which is the art and science of helping someone with an idea to make a working business, is harder to find.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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