Enterprise Florida wants more companies to do business with the Sunshine State. But are they going about it in the right way?
Logo design is always tricky. And often in ways you might not have considered.
Enterprise Florida - an economic development partnership between Florida's government and businesses - has launched a branding initiative aimed at marketing itself nationally and internationally as a business destination.
The campaign, led by Jacksonville branding firm On Ideas, features a new website, and this striking green and orange logo:
While the University of Miami's football coach Al Golden will no doubt be pleased - he's known for his orange necktie - some are arguing that women in business might feel a little disenfranchised by the design.
Tampa Bay Business Journal quotes a number of local businesswomen slamming the design. "Perhaps they should add a tag line: 'Florida is the perfect climate for business if you're a man'," one local public relations executive told the publication. But an Enterprise Florida spokesman said the board and stakeholders had considered the image a "universal symbol of business" and that women been among those who approved it.
Are the logo's critics being oversensitive, or do they have a point? Let us know what you think in the comments...
Has any of your design work ever been interpreted as being offensive? Share your experiences in the comments below!
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