Ford ditches the bling with the 50th anniversary logo for its Mustang sports car. See it in full here...
New Mustang 50th anniversary logo is a stark, minimal expression of the brand
Global automobile giant Ford has unveiled its new 50th anniversary logo design for the enduring Mustang sports car - and it represents a radical change of direction for the brand.
The logo, created by designer Michael Thompson following an internal design competition led by chief designer J Mays, ditches the familiar, blingy chrome-effect 3D galloping pony for a flat silhouette.
The more familiar chromed Mustang badge, here seen as part of the 45th anniversary logo
The logo will feature on various pieces of Mustang merchandise in the build-up to the car's 50th anniversary on April 17, 2014. These will include items including T-shirts, jackets, watches and even pinball machines as the Blue Oval looks to cash in on one of its most successful and emotive models.
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'Puddle Light' projects the Mustang image onto the ground when you open the door
The flat, minimal logo may not be as in-your-face as its predecessors, but that's not to say Ford's ditched the bling. The 2013 Ford Mustang GT is equipped with side-mirror-mounted lights that project the Mustang's pony onto the ground when the driver unlocks the door.
