How do you target Western and Middle Eastern money in one design? Here's one solution.
Dubai's logo combines English and Arabic
Much beloved by international holidaymakers, the Arab emirate of Dubai has just rebranded. And here's its new logo design.
In an attempt to appeal to both Middle Eastern and Western travellers - both of whom spend billions each year in its hotels, restaurants and shopping malls - the design incorporates both the English and Arabic words for Dubai.
Single voice
Created by Dubai's Department of Tourism and Commerce Marketing, the new branding was launched by Prime Minister Shaikh Mohammad during a visit to the Arabian Travel Market, an event this week bringing together 2,700 exhibitors from 83 countries.
The logo will be used in marketing and promoting the emirate around the world, to emphasise that Dubai speaks with one voice, the Prime Minister said.
What do you think of Dubai's logo? Let us know in the comments!
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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.
