Apple Prime Day has reached its final day in the UK, with the US shortly to follow. And we're back for another day of steady deals hunting.
At the moment our favourite deal in the US is this record low price on the newest iPad Pro with the shiny, powerful M4 chip. The 13-inch 256GB version is reduced from $1,299 to $1,150 at Amazon – a reduction of $150 (make sure you add the coupon). This is a whole $49 lower than ever seen before (see our iPad Pro M4 review) – and there are deals across the range, including the 11-inch models. And this deal proves why we're on the ground here as it's a new discount.
We have actually turned up some pretty good prices on Apple tech over the last few days, from MacBooks to iPads, Apple Watches to AirPods and more. And we've listed them all below, alongside expert buying advice, price history and model reviews and specifics. So take a look below for our top options, cross reference with the iPad generations guide, or head over to our Samsung Prime day post for a different perspective.
iPad (9 Gen, 2021, 64GB): $329 $199.99 at Amazon Save $130: This is a great iPad, and idea if you want a family tab to pass around and be used for streaming and light games. It's the last but one generation, but to my mind it's better value than the iPad 10, which tried to catch up with the iPad Air specs too much for my liking. And at $199, it's a steal.
iPad Air 11-inch (M2, 2024): $669 $653 at Amazon Save $16: I love this iPad. It's sleek, super fast, and plenty powerful. This is my iPad of choice out of the range. The standard doesn't really sparkle, the Pro is too much for my use, and the mini is too small. This is ideal, and can probably handle more than I throw at it.
iPad Pro 13-inch (M4, 2024): $1,299 $1,199 at Amazon Save $100: Yes, this is still a lot of money, but you get what you pay for with the new iPad Pro. I've used it, and it is way too powerful for my streaming needs. It is a great tab to take your gaming to the next level, but with these specs (256GB), at this price, only pro creatives need enquire.
iPad mini 6: $499 $349 at Amazon An extra $29 off the previous low as we hit Prime Day's second half. We like this powerful creative mini tool very much indeed. It has more power than the full size iPad of the same generation (and the next one, actually), and a gorgeous screen. Need I say more?
The best MacBook Prime Day deals
The best MacBook Prime Day 2 deals
MacBook Air 13 (M2, 2022): $999 $749 at Best Buy Save $250: This deal has improved by $50 in the last 24 hours. It was $799 yesterday, and now sits at $749 – a cracking price for the M2 Air. I loved the M1 Air, and that took a while to go under the $799 mark, so I rate this deal (and this laptop, which was a decent improvement on its older brother).
MacBook Pro 14 (M3, 8GB RAM): $1,599 $1,299 at Amazon Save $300: We saw this exact model sell for $1,299 in July's Prime Day sale, so I still think there's potential for this deal to improve before the end of Wednesday. Again, like the iPad Pro, this is strictly for creative professionals that want to do photo or video editing.
Apple Pencil 2nd gen: $129 $89.97 at Amazon Save $39.03: This is the biggest saving we've seen to date on the 2nd-gen Apple Pencil, which works with previous generations of the iPad Pro, iPad Air and also the 2021 iPad mini.
Apple Pencil Pro: $129 $98 at Amazon You can save $30 on the Apple Pencil Pro when you buy today at Amazon. (Also available at Amazon). The newest Apple Pencil has advanced gestures like Squeeze and Barrel Roll to help you access tools, as well as haptics so you can feel what's going on in your sketch. We don't expect bigger discounts.
Apple AirPods Max: $549 $394 at Amazon Save $150: This fab deal is only currently on the red/pink and green models of the first Gen AirPods Max. I own a pair of these, and they remain the best headphones I've ever owned (and I own a few). Great design, great sound, and industry-leading noise cancelling... just don't mention the silly 'case'.
Apple AirPods Pro 2: $249 $189.99 at Amazon US Save $25: Whe we first reported on this deal, it wasn't that impressive. Then Primce Day 2 officially hit, and now it's a record-low price. Absolutely cracking deal on the 2 Gen AirPods Pro.
Apple Pencil Pro:£129 £94 at Currys Save £10: This is the latest Apple Pencil Pro, which can be used with the newest iPad Pros and Airs. We're not seeing big discounts but Currys is offering £10 off at the moment.
Mac mini (M2, 2023, 256GB): £649 £529 at Amazon Save £120: There's a saving on the Mac mini in the UK too, with over £100 off the base M2 configuration, although the price has been wavering around and we've previously seen it at £577.99 for a long while, this is an OK deal. I wouldn't respect the retail price Amazon state for this.
iPad (9th Gen, 64GB, 2022): £329 £269 at Currys Save £60: There's a decent deal on this budget iPad in the UK too. Currently almost at the lowest price we've seen – lower than July, but it will hopefully drop further.
Apple AirTag (x4 pack): £119 £94 at Amazon Save £35: AirTags can help you track everything from keys to luggage, and all valuables that you carry within. The lowest we've ever seen four packs go for is £79, but £84 is still pretty good.
Unsure of whether it's a MacBook you want? See our laptops for graphic design guide, which pits creative laptops against each other.
And here we are on the final day of Prime 2024!
We're rubbing our eyes, dusting off our laptops and ready for what today may bring.
(Image credit: Future)
Okay so where are we? We love this deal on AirPods Pro for the UK, which knocks a full $10 off the previous low and brings them crashing down to $179 (from the RRP of $229). There are a few AirPods models to choose from now (the AirPods Max are also enjoying a price cut but only in the US – they're $394, a record low). But personally I think the AirPods are easier to wear. As long as they don't fall down a drain. Of course.
(Image credit: Future)
I'll be honest, US deals are a bit better at this point. There are reductions in the US across products not seen in the UK. Like this lovely discount on the iPad Pro M4, which thanks to an extra coupon brings it down to $1,150 for the 13-inch, 256GB version – a full $50 lower than ever before. But there are deals across the whole range including the 11-inch model.
Not sure which iPad you need? We have a range of guides to help you out. See our iPad for drawing guide, as well as our iPad Pro M4 vs iPad Pro M2 post, which will help you make a decision.
We've reviewed pretty much every Apple product around, from the newest iPad to the basic level MacBook. So we really know the tech we're recommending to you.
But what do I own? I hear you ask. Well, I am currently typing on the M2 MacBook Air that I think it is the best deal this Prime Day - Amazon's price crash to $749 was unexpected and makes this portable light laptop a real bargain. (It's also that price at Best Buy if you prefer).
(Image credit: Apple)
And what other products do I have experience with? Well... there's the Apple Watch SE2, which I really rate for its basic functionality - it does everything I need it to for fitness and messaging. And it's actually discounted to $169 right now at Amazon, which is $20 lower than we've seen before. Super impressive discount, actually.
(Image credit: Future)
We love the Apple Pencil range – they're a brilliant creative tool. And the new Apple Pencil Pro is currently at a great price in the US – reduced even further today to $97 at Amazon. This is a powerful stylus with improved features like haptic feedback, hover functionality and gestures to control different functions.
It's no secret we love Apple's design, but it's possible you need something else from your laptop. See our reviews editor's roundup of laptop deals you don't want to miss.
(Image credit: Future / Erlingur Einarsson)
Of course, the most recent Apple product to be unveiled was the iPhone 16 line up. For the full lowdown on the best cameraphone Apple has to offer, take a look at our iPhone 16 Pro review.
(Image credit: Apple)
But it isn't all about software for Apple this year – the company also made a big song and dance of the launch of Apple Intelligence.
(Image credit: Apple)
Don't forget, if you're looking for iPad deals, we have an entire dedicated iPad Prime Day deals roundup running too!
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