Make your sites load faster

This article first appeared in issue 231 of .net magazine – the world's best-selling magazine for web designers and developers.

Speed should be important to every website. It’s a well-known fact that Google uses site speed as a ranking metric for search results. This tells us that visitors prefer fast websites – no surprise there!

Jakob Nielsen wrote in 1993 about the three limits of response times; although the research is old by internet standards, our psychology hasn’t changed much in the intervening 19 years. He states that if a system responds in under 0.1 seconds it will be perceived as instantaneous, while responses faster than one second enable the user’s thought flow to remain uninterrupted. Having a web page load in 0.1 seconds is probably impossible; around 0.34 seconds represents Google UK’s best load time so this serves as a more realistic (albeit ambitious) benchmark. A page load somewhere in the region of 0.34 to 1 second is achievable and important.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.