Watch this! Typography-based animation for the Olympics
This imaginative campaign makes good use of animated typography to bring the words of an Olympic gymnast to life. Take a look!
We can’t wait for the Olympics to start, and this awesome animation is getting us more excited than ever!
The video, directed by Moisés Arancibia, conveys the story of US gymnast John Orozco in a primarily red, white and blue animation heavy on geometric angles and typography that reinforces key inspirational words and messages.
Each of the 12 videos begins with a live interview with a different athlete; then the view cuts to an animated interpretation of their story. The campaign, titled 'The Team Behind The Team' is a collaboration between Y&R, VML, Cohn & Wolfes and Duck Studios.
Why not check out our typography tutorials, and view glossary of type terms if you've ever pondered the question What is Typography?.
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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
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