HelloGiggles' elegant redesign focuses on community

Launched back in May 2011, lifestyle website HelloGiggles has developed into a positive online community with a focus on female empowerment. Co-founded by actress, musician, and occasional contributing author, Zooey Deschanel, the desktop and mobile websites have been given a fresh new look since being acquired by TimeInc.

Community is at the heart of HelloGiggles, with a wealth of user-generated content covering beauty, fashion and lifestyle published every day. To keep this focus in mind, and to ensure that the platform is set up for the long term, design agency Edenspiekermann created a new interface design concept and art direction.

By working with The New Yorker and Vogue illustrator, Chris Delorenzo, HelloGiggles now has a quirky, handmade aesthetic to match their new colour scheme, layout and typography design.

• 37 outstanding examples of CSS

Image 1 of 4

Related articles

• Why brands need to respect their heritage
• The top 5 branding trends of 2016
• The UK's 10 most-loved brands revealed