Google is known for its innovative approach to the internet - here they play with type.
Rememeber this? It seems Google has more kerning tricks up its sleeve
We've been obsessed with kerning at Creative Bloq this week, so here's a little more... You may remember that Google changed its logo design earlier this year – the company has frequently come under fire for its type choice so it decided to improve the kerning, making it a little more aesthetically pleasing.
Getting kerning right is undoubtably one of the 10 commandments of typography. It's the process of adjusting the spacing between letters to achieve a visually pleasing result – which many get horribly wrong – and Google has decided to have a little fun with the process with a clever little kerning trick.
Check out the clever little kerning trick with Google's search terms
If you type 'kerning' into the search engine in one tab, and 'typography kerning' in another, you’ll notice a little extra breathing space between the lettering on the 'kerning' search results page. Discovered by Google UK's Pierre Far, it's a brilliant ode to the design discipline and one that will bring a smile to any typography geek's face.
Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
