The psychology of logo designs

Inspiration
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published

Insightful infographic reveals the art behind choosing the perfect logo for your brand.

Colour infographic

Click on the infographic to see it full size

Any branding expert will tell you that colours are loaded with subtle messages and meanings that will affect how consumers perceive your products. From passionate reds and soothing blues to creative purples and caring greens, there's a whole spectrum of signals to consider when coming up with a colour scheme.

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Dom Carter
Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.

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