Creepy 2D characters encourage people to 'Kill the Habit'

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2D animation is masterfully integrated into live action in this anti-smoking campaign by Make.

Minneapolis-based visual effects and animation studio Make recently created these two clever spots for QuitSmoking.com's latest campaign 'Kill the Habit'. Instead of using the usual stomach-churning, 'decaying lungs' images to encourage people to stop smoking, Make took a different approach, utilising animated 2D characters as a metaphor for the issue.

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