Jonathan Stark on the future of mobile

@DVIMedia Have you any advice on selling change/progress without scaring the site owner?
Jonathan Stark: This is a tough one. I think it’s a lot more effective to try to attract clients who already value what you offer than to attempt to convince, cajole, or otherwise 'educate' existing clients. Be awesome at what you do, shout about it from the rooftops, and eventually the clients you want will come knocking.

That said, mobile is white-hot and I’m seeing it become an inadvertent backdoor that can lead to big change. For example, the work we did on the mobile version of People.com was intended strictly for phones and small tablets. However, Josh Clark and Ethan Marcotte designed it to scale up beautifully on larger displays.

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