Why VR and wearables are changing everything

When head of design, Drew Bamford, joined HTC in 2006, the Asian mobile phone company had problems. "HTC had incredible engineering resources but didn't know how to transform itself into a global consumer brand," he explains. "The missing ingredient was really design."

His team set out to transform the company by creating "a strong industrial design identity," he says. And it clearly worked: by 2011 they were being listed as one of Interbrand's top 100 brands.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

Latest in Product Design
Barbie
The Barbie flip phone sounds like Gen Z's dream
Pepsi x Shaquille O'Neal SNEAK'ER
These Pepsi x Shaq sneakers have a ridiculous hidden feature
iPad Pro
"It doesn't need to be thinner": Apple fans are making their feelings known about the latest iPad Pro rumours
iOS 18 concept
Stunning iOS 18 concept could show the future of the iPhone
iPhone 16 render
Leaked iPhone 16 design is giving me major 2017 vibes
Blue light glasses from Firmoo
Do blue-light blocking glasses actually work?
Latest in Advice
Book cover designs
14 pro tips for creating eye-catching book cover design
Pietro Chiovaro Blender T-shirt tutorial
How to make a T-shirt in Blender
Paul Hatton KeyShot tutorial
Follow my KeyShot and Photoshop advice for perfect renders every time
Mike Griggs 3D teamwork tutorial
4 tips to make your collaborative art projects run smoothly
Glen Southern Nomad Sculpt tutorial
Learn this clever hack to create CG smoke and fog effects on an iPad
Artist sketchbook tips; a man sits on a stool in a street painting into a sketchbook
Sketchbook watercolour tips from illustrator Jason Chan P.L.