Why VR and wearables are changing everything

When head of design, Drew Bamford, joined HTC in 2006, the Asian mobile phone company had problems. "HTC had incredible engineering resources but didn't know how to transform itself into a global consumer brand," he explains. "The missing ingredient was really design."

His team set out to transform the company by creating "a strong industrial design identity," he says. And it clearly worked: by 2011 they were being listed as one of Interbrand's top 100 brands.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.