Sack off "sperm white computers" says Snask co-founder Fredrik Öst
Illustration: Snask
No, we're not saying you shouldn't drop the kids by the pool at work; only that you shouldn't treat your studio as simply a place where you sit and do work. Instead, treat it as a place where you will want to go and feel inspired.
So what's the secret to creating the perfect environment for your studio? Well, this is not rocket science. It's actually very easy. It's called 'listen'.
Gather your co-workers. Ask them to imagine what a perfect office would look like to them. Gather the best ideas and execute. If you're part of a duo or on your own then it's even easier.
Wrong studio vibe
I can't even count the amount of offices I've been to where it looks extremely tedious and tiresome. Repetitive rows of white desks with black Dell screens and 'ergonomic' chairs of dubious quality. Five conference rooms that all look like interrogation rooms from a military facility.
Sound familiar? It's because that's how most 'creative' companies look. I bet that if you gave your grandma a budget and had her go nuts she would create a much nicer place. Perhaps plants everywhere and old wooden tables.
We have worked with financial institutions that proudly showed us their trading floor. Our only question: "Why does it look like 1995?” No-one knows.
We've asked everyone at the bank, on different levels, what they think about their office. Almost everyone asked us back. We replied: "We think it looks old, cheap and boring.” They all nodded and agreed.
Higher prodictivity
So to sum up: trust your own gut or your employees' fresh ideas. Make sure it's open and welcoming. Don't go for sperm white computers or multimedia speakers. Try and create places for people to sit more comfortably such as couch areas, big bags on the floor and so on.
Snask's identity for Nordea Markets, the leading investment bank in the Nordic and Baltic Sea Region
When it comes to productivity, it's all about getting the people to love their work, the studio ethos and the space. If they do that they will have a much higher productivity.
Also, don't forget to work regular hours, not overtime. Everyone needs a life on the side of their work in order to refuel, get inspired and love the life they're leading. If you fail on this, they will fail on you.
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
