HORT's designs for Nike's football festival
Nike asked HORT to create different design languages for its Football Festival events. Here's what they came up with.
German design studio HORT was commissioned by Nike to produce several different design languages for its Football Festival events, a project that the studio relished. "Our intention was to achieve something roughly tribal that also had a naïve, hand-made character," says HORT's Elizabeth Legate.
"The process was really free and experimental," she explains. "We used Photoshop and Illustrator to build graphic elements and custom-made paint brush tips, and the unusual outlines you see were developed out of this process."
Legate adds that although the designs weren't used by Nike in the end, she wouldn't change a thing.
- This showcase was originally published in Computer Arts issue 208.
Liked this? Read these!
- Great examples of doodle art
- Create a perfect mood board with these pro tips
- The ultimate guide to designing the best logos
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- League of Legends developer Riot Games unveils punchy new visual identity
- LIVE: Samsung Black Friday deals are here – save up to $1,000 on the Galaxy Tab S10 Ultra and $350 on the S24 Ultra smartphone
- Spotify's new brand direction could be the beginning of the end
- The best new typefaces of 2024, according to the experts