New talent: Edinburgh Napier degree show 2015
10 outstanding projects from this year's Edinburgh Napier graphic design graduate exhibition.
06. Diana Makejeva
- Course: BDes (Hons) Graphic Design
- Project: There is No Information Today
There is No Information Today explores and evaluates the relationship people have with the overwhelming amounts of information we deal with on a daily basis. Do we need it all?
Diana Makejeva carried out several environmental campaigns in Edinburgh and London, challenging the public to consider their relationship with information through a series of striking artefacts and posters containing no information.
"I wanted to avoid being descriptive and repeating obvious things," she explains. "The best way seemed to push the boundaries and go to the extreme with my theme – I was attempting to be more provocative and bold, but keeping it simple at the same time."
07. Cameron Gibson
- Course: BDES (Hons) Graphic Design
- Project: Are We Afraid to be Alone?
Are We Afraid to be Alone challenges our reliance on our mobile technology and the dilution of human interaction through the use of a magnetic typeface made of Ferrofluid.
"Mobile technology is still in an a relatively early phase of development and society is just starting to see the repercussions of being over-connected," explains Gibson. "I used magnets and ferrofluid to symbolise the forceful connection society feels they need to have with their devices."
08. Neil Pitman
- Course: BDes (Hons) Graphic Design
- Projects: We Are Scotland/The Living Museum of What We Are
Part of Neil Pitman's final year project, The Living Museum, is a collection of stories told through everyday objects, in the form of a poster book. "This project has made some great headway into political graphic advocacy in Scotland," says course tutor Myrna MacLeod.
"It has beautifully captured a cross-section of Scottish cultural history, and has the power to unify, rather than divide."
Pitman also designed and art-directed We are Scotland, an opensource newspaper that lets citizens contribute to political conversations in a traditional graphic format. He collaborated with fellow creatives and writers to create the content.
"The most challenging part was establishing a tone of voice that was relatable to a large group of (Scottish) people," he says. "What do they share in common? And how can that be expressed visually in a way that both informs and delights? I overcame that through carefully planned research and a wide selection of people."
09. Lois Glen
- Course: BDes (Hons) Graphic Design
- Project: See How You Feel
Inspired by the recent V&A exhibition, Disobedient Objects, Lois Glen’s major final year project is an interactive, sensory exploration of the difficulties faced by young people suffering from communication disorders, such as dyslexia.
"This project sets out to share how it feels when confronted by the inner disobedient self, when trying so hard to communicate, and just not being able to," says Lois.
"I wanted the outcome to represent their point of view as well as allowing others to experience something unknown, but so common.
10. Sebastian Helene
- Course: BDes (Hons) Graphic Design
- Project: Exhale
Sebastian Helene's final year project tackles social pressures, over-thinking and stress in a slick film/poster format, with the goal of highlighting the importance of switching off every now and again to keep a healthy mind.
"This is an important issue," says Helene. "In the UK alone the total number of working days lost due to stress, depression and anxiety brought on by pressures of the workplace/social pressures was 11.3 million in 2014" – according to Labour Force Survey statistics in 2014.
Helene says he plans to make an impact in the creative industries with his willingness to learn and develop as his driving force.
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Plus: sign up by 7 July 2015 and you'll receive Computer Arts' New Talent issue, featuring an extensive guide to 2015's most outstanding design graduates – and a very special cover designed in response to a joint brief with D&AD New Blood (have you taken part?)...
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