Struggling for ideas? It happens to the best of us. Here are 20 tips to help you get inspired.
It's great working in a creative industry, but can be tricky to stay enthusiastic and inspired all the time. We asked leading designers how they beat creative block. Follow these 20 quick-fire to get your creative juices flowing again.
01. Tap into your subconscious
Shotopop took an imaginative approach in this Clarks Originals campaign
"Strange things happen in a semi-sleep state, when your unconscious takes over," says Shotopop's Casper Franken. "Wake up and write down whatever was happening before you forget it."
02. Get it down on paper
Write your main ideas down in columns, and list absolutely everything that comes to mind. You can mix and match the lists for unusual and original combinations.
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03. Always carry a sketchbook
Jot down any ideas as an when they come to you
Don't go looking for inspiration: "A visually loaded word or phrase can jump out from a passage of text, or a song," proposes London based designer and illustrator Craig Ward. "Be sure to sketch those ideas down when they come."
04. Don't be afraid to step away
Completely open briefs can be the worst for causing creative block. Try to distance yourself from the project; take a break and come back to it with a clear head.
05. Finish what you've started
"There's no such thing as a bad idea: the creative part is in seeing it though to completion, and turning dreams into reality," argues Mr Mills, creative director at ustwo.
06. Put some fun in your studio
"Sterility leads to an empty void of nothingness," adds Mills. Always try to inject some colour and life into your studio, and don't run it like a clinic or a prison.
"Inspiration is intangible: you can't do it on purpose," believes illustrator Alex Trochut. "If you just try to reproduce how a good project happened in the past, you'll never get the same result."
08. Look in unlikely places
Go and do something else entirely. You'd be amazed at where new ideas are hiding out. They're often where you would least expect them to be.
09. Expect the unexpected
Kjell Ekhorn (Norwegian) and Jon Forss (British) have worked together as Non-Format since 2000
"The best ideas don't need to be sought out at all; you just have to train yourself not to swerve out of the way when they jump out in front of you," remarks Jon Forss, co-founder of Non-Format.
10. Explore other creative disciplines
Inspiration can come from anywhere. Look beyond other illustrators and designers: photography, typography, fashion, film, packaging and signage, for instance.
11. Expand your mind
Kladnik & Neon is a duo at the crossroads of art, illustration and design
"It's like mushroom picking: you wander through the magical woods of inspiration and see a big, beautiful mushroom," are the surreal musings of Slovenian duo Kladnik & Neon. "Pick it, make a delicious meal, and if your friends like it, go into the woods for more."
12. Go against the flow
Try to approach every brief with the opposite of what everyone else would do. It might not be the direction you choose in the end, but it can help to avoid cliched scenarios.
13. Take notes on life
Joanna Basford's amazing illustrations are often inspired by uncreative pursuits
"The best ideas often come when doing completely random, uncreative tasks," confesses ink evangelist Johanna Basford. Jot them down as they come to you, or snap a photo of things that catch your eye.
14. Grab some 'you time'
Working on too many projects at once can stifle your creativity. If you're feeling burned out, take some time to yourself and turn everything off for a couple of days.
15. Don't be bound by the brief
For its Freefolk rebrand, Planning Unit focused on conveying the creative collective's independent spirit
On smaller jobs, less information can sometimes be better to avoid forced influences. "Your solution might open the client's eyes to new things," points out Jeff Knowles, founder of Planning Unit.
16. Broaden your horizons
Immersing yourself in particular arts or cultures that you wouldn't normally be interested in could lead to interesting mixed-context inspirations, so get involved.
17. Push the boundaries
Experiment in your personal projects or, if you haven't got the time or energy after a hard day's work, go off on a tangent for an hour while working on an actual project.
18. Get a fresh perspective
View things from different angles. Some upside-down lettering in a stack of papers or a scrunched-up sketch can create unusual shapes and spark off new ideas.
19. Sleep on it when you can
Illustrator and letterer Jessica Hische created this typographical rug for her studio
"Try not to think and do on the same day," suggests Jessica Hische. "You tend to sort the good from the bad naturally, and occasionally come up with some really off-the-wall things overnight."
20. Shake up your surroundings
Try different working environments to keep things fresh. Sketch at home or on the train, refine final work in your studio, and brainstorm in coffee shops, for instance.
Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.
