The new frontier of advertising

As director of innovation and technology at marketing and advertising agency WCRS, it’s Dino Burbidge’s job to jump on new technologies well before they make it into public consciousness. He spends his days figuring out the boundaries of what’s theoretically possible even when no one else has thought of trying something. 

Last week, Burbidge spoke at Reasons.to, an award-winning festival of creativity held annually in Brighton, about the weird science of super-creativity. We caught up with him afterwards to find out what’s going on at the cutting edge of tech in advertising … and if we’re ready to handle it.  

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current design print titles, from Computer Arts to ImagineFX. She now spends her days reviewing small appliances as the Homes Editor at TechRadar, but still occasionally writes about design on a freelance basis in her spare time. 

Latest in Advertising
Vinterior ad mocking Ikea
Provocative billboard ads give Ikea a taste of its own medicine
VW advert from the 1960s a VW car and a spaceship
The best adverts of the 1960s
Pepsi/Coca-Cola
Pepsi's Coca-Cola trolling ad isn't as clever as it looks
A screenshot from an Apple Super Bowl 2024 advert
These are the weirdest, cringiest and funniest 2024 Super Bowl ads
An image of a man in a crowd from the Squarespace Super Bowl ad
Did Martin Scorsese's Super Bowl ad just prove the importance of web design?
Selection of 1940s ads
The best adverts of the 1940s, as picked by experts
Latest in Features
Selection of Guinness ads throughout the ages
The best Guinness adverts of all time – from the toucan to a singing pint
Tina Touli headshot
"The 9 to 5 work routine was draining my creativity”: a day in the life of Tina Touli
Promise Mascot Agency;
How Ikumi Nakamura's 'art bible' helped create Promise Mascot Agency's grotesque mascots, and why collaboration in indie game development is vital
Stanley 'Artgerm' Lau discuses AI; a digital illustration showcases a stylised female figure, reminiscent of a comic book superhero, likely Supergirl, with vibrant colours and a dynamic pose
"In the future, there will be fewer artists like me – real artists" says Stanley 'Artgerm' Lau as he reflects on the dangerous impact of AI on art
Pittura, a short film made at ArtFX
"We wanted to talk about AI and its relationship to art" – how we made 2025’s VES Student Award-winning animation Pittura
Stanley 'Artgerm' Lau; a vibrant, dynamic illustration showcases Spider-Gwen in a dynamic action pose amidst a cityscape, radiating a sense of energy and playful confidence
"Art is not easy. You have to suffer in joy" – Stanley 'Artgerm' Lau reflects on what it takes to succeed in comic art