The designer’s guide to using colour in branding

opening spread for designer's guide to using colour branding

Colour sells. Whether you’re working with a product, service or space, the ‘right’ combinations of colours can influence how someone feels, thinks and behaves – with powerful results.

According to a study by Loyola University Maryland, colour is registered by the brain before either images or typography. The same study found that colour can increase brand recognition – logo design, for example – by up to 80 per cent.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.

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