The designer’s guide to Brexit

Recruitment is a concern for the design industry in a post-Brexit world: rather like the Premier League football clubs that wow audiences around the globe, many of the UK’s world-class agencies have recruited from a Europe-wide talent pool to build a winning team.

With immigration one of the top bones of contention in the EU referendum campaign, the question of freedom of movement is critical – not just for the risk of discouraging new recruits from crossing the Channel, but potentially for driving existing staff back to their countries of origin.

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Nick Carson
Brand writer and consultant

Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

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