12 of the best fictional brands from film and TV

The logos of five of the best fictional brands
(Image credit: Apple / A Band Apart / Fox / Warner Brothers / ABC)

The best fictional brands can be humorous and ironic, but some feel like they could be real. Sometimes they have such strong identities, from their logo design to packaging design, that they do actually cross the line from film and TV to the real world, and that makes them interesting to study for creatives looking for branding inspiration (also see our pick of the best TV show logos).

Many Fictional brands are created to avoid legal issues with real brands (or to avoid free product placement), but some of them also perform story telling rolls or go on to become a recurring element, adding to the authenticity of on-screen universes. Below is our entirely subjective pick of some of the best examples of fictional brands from film and TV, in no particular order.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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