How sports branding defined the creative campaign for Deathsprint 66

Deathsprint 66 is a new futuristic racer from developer Sumo Digital, built using Unreal Engine 5 and gunning for the same track pioneered by games like WipEout (one of the best video games of the 90s) and parkour hits such as Ghostrunner 2.

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.

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