25 of the best deepfake examples that terrified and amused the internet

deepfake of Jim Carrey as Jack Torrence in the Shining
(Image credit: Ctrl Shift Face)

The best deepfake examples show how quickly AI-driven face-swap technology has developed in recent years – and why the tech is controversial. The ability to map anyone's face over an actor's, or even to generate convincing AI video from a short clip or a single image, has huge creative potential for VFX, film and other visual arts, but it has also been used to mislead and to spread fake news.

Many deepfakes have been used for humour, creating parodies and memes, while we've also seen big brands embrace the tech for high-profile ad campaigns. To learn more about generative AI, see our roundups of the best AI image generators and the biggest AI art controversies of 2024. In the meantime, here are 25 milestones that demonstrate the advances in deepfakes video over the past years.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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