Revolutionising product photography

Canon StyleShoots
(Image credit: StyleShoots BV)

Store closures due to Covid-19 caused a surge in online shopping, highlighting the importance of well-shot product photography to convince buyers to fill their baskets with items they are yet to touch, let alone try on, and complete check-out. 

But how do large retailers manage to light, shoot and cut out these products from their background in a consistent way, at a pace that can keep up with the ever-churning fashion industry? The answer lies in a fascinating combination of Canon cameras and automation. 

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Jason Parnell-Brookes
Managing editor, ecommerce, Space and Live Science

 Jase Parnell-Brookes is the Managing Editor for e-commerce for Space and Live Science. Previously the Channel Editor for Cameras and Skywatching at Space, Jase has been an editor and contributing expert across a wide range of publications since 2010. Based in the UK, they are also an award-winning photographer and educator winning the Gold Prize award in the Nikon Photo Contest 2018/19 and named Digital Photographer of the Year in 2014.

After completing their Masters degree in 2011 and qualifying as a teacher in 2012, Jase has spent the last two decades studying and working in photography and publishing in multiple areas, and specialises in low light optics and camera systems.