Build a better personal brand

Browsing the portfolio websites of design studios and freelance creatives, you can easily play a successful game of bingo. 'About' pages brim with words like 'meaningful', 'impact', 'stories' and 'difference', and you'll be striking white-walled offices, brainstorm scribbles, bikes and plants from your scorecard like nobody's business. 

It shows that even creatives who craft the most thought-provoking, disruptive and provocative work for their clients can be a bit – we hate to say it – unadventurous when it comes to presenting themselves to the world. 

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