Bring a brand to life with illustration

Many brands choose to use illustration to do at least some of the talking for them, and if it’s true that an image speaks a thousand words, it’s easy to see why. Whether through content, style, implicit narrative or (likely) all three, an image can communicate what copy and typography often can’t, at once setting out a mood, tone of voice, target audience and attitude in a succinct visual. 

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Emily Gosling

Emily Gosling is a freelance art and design journalist currently writing for titles including Creative Review, Eye on Design, Creative Boom and People of Print. She’s previously worked at Elephant magazine, It’s Nice That and Design Week, and was editor of Type Notes magazine. Her book Creative Minds Don’t Think Alike was published by Ilex Press in 2018, and she also plays bass as one-quarter of the eight-titted beast, Superstation Twatville.

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