Find out which 39 projects made the cut after over 20 hours of impassioned judging debates.
(Image credit: Future)
We are delighted to reveal the full shortlist for the Brand Impact Awards 2020. Scroll down to see the 39 projects, from 31 different agencies.
The BIAs reward the best branding from around the world. The scheme's rich heritage of past winners represents the cream of the global industry.
Despite most of our entry period running during the COVID-19 lockdown, we were undeterred. At a time when the whole industry is under strain, we believe the very best creative work still deserves to be celebrated and rewarded.
This year, category winners were decided through a total of seven three-hour video debates between specialist judging panels, selected to maximise their sector expertise and ensure a rich mix of perspectives on the work.
Thanks to all our judges for being so accommodating and generous with their time and expertise during this process.
Brand Impact Awards 2020: Winners revealed on 10 September
We would also like to take this opportunity to thank all the agencies that submitted entries during this immensely challenging period – and hope to see any BIA regulars who were unable to do so again in 2021.
Winners will be revealed on 10 September. We are awaiting further guidance from the UK government to determine if a BIA ceremony can take place in some form. We will keep all shortlisted agencies informed on the latest developments.
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So without further ado, in alphabetical order, here are the 31 agencies that have made the shortlist in the Brand Impact Awards 2020...
Agent
(Image credit: Agent)
Project: We Can't Wait To Tackle Climate Change Shortlisted in: Social Impact
Alphabetical
(Image credit: Alphabetical)
Project: National Autistic Society Shortlisted in: Social Impact
Bond and Coyne
(Image credit: Bond and Coyne)
Project: Arts University Bournemouth Shortlisted in: Education
Boyle & Perks
(Image credit: Boyle & Perks)
Project: CSM Undergraduate and Postgraduate Guides Shortlisted in: Education
Bruketa&Žinić&Grey
(Image credit: Bruketa&Žinić&Grey)
Project: Untouched By Light Shortlisted in: Wine, Beer & Spirits
Bulletproof
(Image credit: Bulletproof)
Project: Cadbury Shortlisted in: FMCG
Common Curiosity
(Image credit: Common Curiosity)
Project: Sculpt Shortlisted in: Typography, Professional Services
Dalton Maag
(Image credit: Dalton Maag)
Project: Wiener Melange for City of Vienna Shortlisted in: Typography
Dalziel & Pow
(Image credit: Dalziel & Pow)
Project: Virgin Media HQ Shortlisted in: Technology & Telecoms
Found Studio x Superunion
(Image credit: Found Studio)
Project: LSO – Dancing on the Edge of a Volcano Shortlisted in: Culture
Jack Renwick Studio
(Image credit: Jack Renwick Studio)
Project: UCL – Disruptive Thinking Since 1826 Shortlisted in: Education
Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges feel that none of the projects submitted in a category meet the required standard, that category is cut altogether.
From almost 150 entries this year, only a quarter made it this far.
To recognise this, in 2020 we have introduced three new tiers: Bronze (formerly Shortlisted), Silver (formerly Highly Commended) and Gold (formerly Winner).
In practice, this means that all agencies on this list have achieved Bronze status at least. So congratulations – and good luck for the final reveal in September.
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Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
