10 big brands with ridiculously similar logos

Five logos that have very similar logos
(Image credit: Sun Micro Systems / Pepsi / Beats / Chanel / Airbnb)

Similar logos can turn up for several reasons, and some are so similar they make us do a double take. Originality is normally a key goal in logo design. When a brand's trying to stand out and make itself known and memorable, it doesn't usually make sense to look like another brand. Beyond potential legal issues, it would go against the idea of trying to forge a unique brand identity.

Of course, there are brands that intentionally use similar logos to try to create an association with a popular brand or even directly pass themselves off as a better known company. But while obvious, intentional rip-offs are widely condemned by the creative community, things aren't always so clear cut.

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Nick Carson
Brand writer and consultant

Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

With contributions from
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