8 brands that rule at social media

Getting social media right isn't easy, but it's an essential tool for brands wanting to keep themselves in the minds of their customers. All too many companies set up social media accounts and then either forget about them or use them as a straight marketing channel. That's never a good look, regardless of how impressive your Instagram fonts are.

To give you some ideas on how to create a social presence that'll reel the punters in, we've found eight brands that are killing it on social media right now. Whether you want to work across multiple social media platforms, develop a distinctive brand voice that customers will identify with, or simply promote your brands in ways that traditional marketing techniques don't allow for, you'll find some inspiration here. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.

Latest in Social Media
Ryanair logo
We need to talk about Ryanair's social media
Tesla Cybertruck
The design of Tesla's Cybertruck from behind is getting roasted on X
Artworks shared on Twitter
Artists are sharing their most popular piece on X
Themed social media app icons on an Android phone
Facebook and Instagram are finally adding themed app icons for Android
Twitch Stories
How to create Twitch Stories
X brand toolkit
Elon Musk faces trademark battle over X rebrand
Latest in Features
Promise Mascot Agency;
How Ikumi Nakamura's 'art bible' helped create Promise Mascot Agency's grotesque mascots, and why collaboration in indie game development is vital
Pittura, a short film made at ArtFX
"We wanted to talk about AI and its relationship to art" – how we made 2025’s VES Student Award-winning animation Pittura
Stanley 'Artgerm' Lau; a vibrant, dynamic illustration showcases Spider-Gwen in a dynamic action pose amidst a cityscape, radiating a sense of energy and playful confidence
"Art is not easy. You have to suffer in joy" – Stanley 'Artgerm' Lau reflects on what it takes to succeed in comic art
Your House indie game art interview; A stylised illustration depicts a young woman seated, seemingly contemplative, in a setting that combines elements of a comic book panel and a vintage aesthetic
"This is a game you can read, or a book you can play” – solving the visual design of Your House, a detective game crossed with a Daniel Clowes comic
one.com
How to build a website for your creative business quickly and easily
AI generated images of a male creative director and a female parent
AI's gender bias is even worse than reality