Why every creative should sign up for Adobe Max Miami online (it's free!)

Adobe MAX LA 2023 was my first experience at the world-leading creative conference, and it was quite unlike any other I've had. Packed full of the globe's most creative minds, from photographers and videographers to illustrators, designers and artists, it was a hive of ideas, inspiration and cutting-edge information. Whether you’re a creative pro, a social-first content creator or a student, it’s a community I think every creative would benefit from joining.

This year, the in-person conference is going to be held at the Miami Beach Convention Center, Florida. Not only is attendance limited, I'm aware it's not easy for UK creatives to simply hop over there to experience all it has to offer (though if you can, you absolutely should). That's why it's brilliant that Adobe MAX Miami will be streamed online, including the exciting keynotes and over 50 creative sessions designed to teach you new processes and spark inspiration. Even better? Adobe MAX online is totally free and open to everyone – all you have to do is register in time. But be warned, the dates are October 14-15 so you don't have long to get involved.

So why exactly should every creative attend? If the below sizzle reel from 2023 isn't enough to convince you, here are 3 reasons you should go.

01. Discover the future of creativity

The Opening Keynote is where you'll learn about all the exciting developments coming up in Adobe's software – the Creative Cloud. Last year, that meant I got to see the newest generative AI tools coming to Photoshop, Illustrator and Premiere Pro, experience the audience's reaction first hand, and see leading creative professionals try them out for their own ideation or editing processes.

This year promises even more progression in generative AI across Creative Cloud – and attending online means getting exclusive early access to what’s ahead. This will give you a jumpstart on working out exactly how it could enhance your own process.

But it isn’t only Adobe’s tools and resources you’ll get insight into. Over the course of the sessions at MAX, you’ll get a glimpse of what’s ahead for creativity in general. From design and technology trends to the future of the creative industries and social media (and more!), you’ll come away invigorated and invested in your future.

02. Find your creative spark

MAX Miami EMEA Multiple speaker 9X16 - YouTube

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The Inspiration Keynote is a diverse and fascinating dive into the minds of successful and inspirational professionals. By hearing about their creative journeys, you’ll learn how they got to where they are today, what they’ve learned along the way and how they stay as achingly productive as they are. This was a real highlight for me, with something on offer for everyone, no matter what your discipline.

This year, Adobe MAX Miami will feature visual artist and painter Devon Rodriguez, motion graphics artist and director Emonee LaRussa, and artist, creative director Jason Naylor. Personally, I cannot wait to hear about their creative journey. Of course, I don’t know exactly what they’ll share with the audience but if last year is anything to go by, I can be sure their stories will give you real and honest insight into the challenges and successes of creative pros at the top of their game.

You’ll also find your spark through the opportunity to connect with professionals around the world. While I was able to observe this in person, Adobe MAX online holds space for this to happen virtually – meaning your conversations can continue long after the event itself.

03. Elevate your skills

Over 50 multi-disciplinary online sessions are on offer. These include creativity super sessions that are designed to spark new ideas and offer fresh perspectives, plus creativity super session, luminary sessions and sneaks. You are sure to find something that will elevate your existing skills, whether that’s process-based or specifically using any one of Adobe’s suite of software.

These sessions are hands-on and taught by innovative trailblazers, covering practical skills and new strategies you can apply to your own projects straight away.

In short, Adobe MAX could be the most valuable thing you do to spark your own creativity this year – and it’s completely free to everyone to join in. Register now to attend Adobe MAX 2024 on October 14-15, either for online for free or buy an in-person pass.