Adobe launches the first AI video generator that's genuinely useful

Image showing Adobe Firefly AI video generation model
(Image credit: Adobe)

Kling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack with the beta release of its Firefly AI video model. And, based on the demo I was shown, my first impression is that anything it may lack in realism it makes up for in the amount of control it provides, making it potentially the most useful AI video generator for professionals.

Firefly AI video can generate video from text prompts and from still image references. And like with its Firefly image model, Adobe claims it's the industry’s first "commercially safe AI video generation model to market".

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.