As a James Bond fan, I'm thrilled Amazon is taking over

James Bond gunbarrel
(Image credit: EoN Productions)

Look, I get it. James Bond is a beloved franchise with a storied history of over seventy years. Sure, the quality of the films themselves has varied since 1962's Dr. No, but the series stands apart from other intellectual properties on account of its prestige and, yes Britishness. Bond isn't Marvel. Bond isn't even Star Wars. Bond is a unique proposition that has managed to weather decades of political and cultural change. It's a timeless brand that has given us some of the best films, best songs and best movie posters of all time. So it's no surprise that Barbara Broccoli and EoN Productions' decision to sell creative control of the series to Amazon has been described by many as a death sentence for 007.

I'm a huge Bond fan; an aficionado of the spends-too-much-time-on-the-fan-forums variety. And on those forums, the mood is bleak. The general feeling is that after years of proper stewardship, the Bond brand is, for the first time, in unsafe hands. But I'm here to tell them, and you, that everything is going to be ok! Because I'm personally delighted that Amazon has taken over. What's that? You want to know five internet-friendly reasons why? Of course.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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