The Obama Foundation reinvents legendary font in future-forward rebrand

The Obama Foundation rebrand
(Image credit: The Obama Foundation)

The Obama Foundation has unveiled a fresh visual identity celebrating heritage and empowerment, inspiring future generations through immersive design and captivating storytelling. With community at its heart, the organisation's style revamp ushers in a new era bursting with vibrancy, contemporary flair and an unwavering spirit of hope.

As with the best rebrands of all time, The Obama Foundation's new visual identity is a curated blend of history and modern momentum, capturing the brand's essence while evolving towards the future. With a refreshed colour palette, heritage-inspired typography and dynamic graphics, the new look is a fluid take on modern design with a sophisticated timeless appeal.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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