BuzzFeed thinks its new social platform can save social media. Why am I not convinced?

An island in the sea promoting BuzzFeed Island social media platform
(Image credit: BuzzFeed)

Social media is in a malaise – at least if you believe social media. Instagram and Threads are full of people complaining about the platforms' algorithms, and X... well, it's better not to look if you want to maintain the will to live.

Several platforms have sprung up hoping to offer an alternative. There's open network Bluesky, which is giving old Twitter vibes right down the colour palette and winged logo, and there's anti-AI Cara for artists. Some unexpected players are appearing too. The web design platform Squarespace has launched Cosmos, which it describes as Pinterest for creative inspiration (Pinterest, then).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Threads
How to use the new social networks effectively as a creative
AI generated images of a young male Instagram user situated in a hall of mirrors, screenshotted from Instagram feed
Meta has absolutely no clue what to do with AI
AI generated images of Meta CEO Mark Zuckerberg, including himself as a gladiator for some reason, made using Meta's 'Imagine Me' AI feature
Facebook dumps fact checkers; the internet responds
graphic designer
'It's a genie out of the bottle': How AI is impacting graphic design
Artisan billboard
'Anti-human' pro-AI billboards spark public outrage
Digital art trends; a mozaic of images on Cara
10 must-know digital art trends for 2025
Latest in Social Media
An island in the sea promoting BuzzFeed Island social media platform
BuzzFeed thinks its new social platform can save social media. Why am I not convinced?
AOL/LimeWire/MySpace logos
Millennials are mourning the loss of these forgotten websites
AI generated images of Meta CEO Mark Zuckerberg, including himself as a gladiator for some reason, made using Meta's 'Imagine Me' AI feature
Facebook dumps fact checkers; the internet responds
Threads
How to use the new social networks effectively as a creative
Instagram logo and Meta AI user
Meta's 'AI users' could be the end for Instagram and Facebook
Cosmos social media platform
How to use Cosmos: a beginner's guide to the viral social media platform made for creatives
Latest in News
NASA/Apple/Nike logos with chrome effect
From Apple to Nike, I’m mesmerised by these hypnotising chrome logos
McDonald's billboard
From McDonald's to Kellogg's: Why are so many brands ditching their logo?
Sonic the Hedgehog
Someone remade Sonic the Hedgehog's Green Hill Zone for Game Boy, and I want to play it right now
Anycubic sale
Anycubic has another mega sale on 3D printers – and these are the 7 deals I would happily buy
Prologue: Go Wayback!; computer generated scenes from a video game showing mountains, forests and woodlands
PUBG creator's next game might be too brutal – and that's exactly the point
Baseball player optical illusion
This baseball player optical illusion shifts right before your eyes