BuzzFeed thinks its new social platform can save social media. Why am I not convinced?

An island in the sea promoting BuzzFeed Island social media platform
(Image credit: BuzzFeed)

Social media is in a malaise – at least if you believe social media. Instagram and Threads are full of people complaining about the platforms' algorithms, and X... well, it's better not to look if you want to maintain the will to live.

Several platforms have sprung up hoping to offer an alternative. There's open network Bluesky, which is giving old Twitter vibes right down the colour palette and winged logo, and there's anti-AI Cara for artists. Some unexpected players are appearing too. The web design platform Squarespace has launched Cosmos, which it describes as Pinterest for creative inspiration (Pinterest, then).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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