Apple somehow managed to make the iPad line up even stranger

iPad 11th generation
(Image credit: Apple)

After weeks of rumours, Apple today unveiled the brand new iPad Air, featuring the M3 chip and a redesigned Magic Keyboard. It's a pretty by-the-numbers upgrade (literally, in the case of the case of the jump from M2 to M3), with no notable design upgrades – just a spec bump. But along with the Air, Apple also quietly dropped an 11th generation iPad. And just like the previous iteration of the base-level iPad, this one is raising eyebrows. Will this end up being one of the best drawing tablets, or a flop?

If you thought the new iPad Air was an iterative upgrade, wait till you hear about the iPad. Apple has added the A16 chip, upped the base storage and slightly lowered the price. But the most baffling thing about it is the glaring omission of Apple Intelligence. In a world where Apple seems to be gearing all of its products towards its in-house AI, the launch of a new iPad without Apple Intelligence seems... odd.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

TOPICS
Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
The best iPad for graphic design and two other iPads on a green background
The best iPad for graphic design
Three of the best iPads for drawing on an orange background
The best iPad for drawing: fully tested by creative experts
An Apple MacBook Air M3 on a table
Apple's new MacBook Air colours mark the end of an era
Three of the best iPads for students on a blue background
The best iPad for students: Get the best Apple tablet for a student workflow
Product shot of new Wacom Intuos Pro design
Why I think Wacom Intuos Pro's new design could be revolutionary
iPad Air deal
The price of my favourite iPad Air has fallen by $200
Latest in Product Design
Nintendo Switch 2 concept
The Nintendo Switch 2 design just got a lot more interesting
An Apple MacBook Air M3 on a table
Apple's new MacBook Air colours mark the end of an era
iPad 11th generation
Apple somehow managed to make the iPad line up even stranger
iPhone 17 renders
Tell us what you think of the iPhone 17 design
Apple Vision Pro, Rabbit R1 and Humane Pin
It's time to admit the 'AI gadget' era was a flop
iPhone 17 Pro render
The iPhone 17 line up just keeps getting weirder
Latest in News
Galaxy Book4 Pro deal
Save $750 (yes, really) on the Samsung Galaxy Book4 Pro for a limited time
Nintendo Switch 2 concept
The Nintendo Switch 2 design just got a lot more interesting
Lumon logo from Apple TV's Severance
Why Severance’s Lumon logo is the perfect pastiche of corporate design
Switch OLED bundle with Super Mario Bros. Wonder
Nintendo has dropped an exciting new Switch OLED bundle with Super Mario Bros. Wonder, just in time for Mario Day
A still from an AI art tribute to Disney's Beauty and the Beast
I almost didn't realise this charming Disney remake was AI, but I love it anyway
iPhone Fold render
If these iPhone Fold specs are real, count me out