Your thoughts on the Fantastic 4 AI poster allegations

Fantastic Four poster
(Image credit: Marvel Entertainment)

The launch of the marketing machine for Marvel Entertainment's Fantastic Four reboot this month was overshadowed by claims that a Fantastic Four: First Steps poster looked like it was made using AI. Fans piled on to the company's posts on social media to criticise the design, which included a hand with three fingers – often a sign of AI image generation.

But it wasn't a clear cut case. Marvel denied that it used AI to create the poster for the upcoming movie, and many people have pointed out that it could have been an old-fashioned Photoshop fail with some rushed compositing.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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