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Apple's AI Watch concept is already being called a mistake
By Daniel John published
The company appears to be continuing its AI obsession.

"There is a fundamental shift happening in society": Puma's bold new campaign flips the script on sports advertising
By Daniel John published
The brand's playful new ad is all about getting high.

7 brands with brilliant typographic identities, and why they work
By Rodolpho Henrique published
Typography plays a pivotal role in shaping brand perception.

Beer festival forced to tweak its logo amid sexism row
By Daniel John published
The initial design was missing some important context.

Here's your reminder that the Tesla logo looks like something else entirely (and it’s never been more ironic)
By Georgia Coggan last updated
Tesla is known for its Easter eggs… but this isn’t one of them.

Why the word rebrand needs a rebrand
By Tim Jackson published
venturethree is the branding agency that hates rebrands.

The Tesla logo history: from car badge to global tech brand
By Joe Foley published
Discover the real Tesla logo meaning and how the design has evolved.

The Tesla Cybertruck design disaster just keeps getting worse
By Joe Foley published
The recall of every vehicle is the ultimate brand embarrassment.
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