Pre-prohibition aesthetics meet contemporary style in this slick bottle design

James B. Beam Distilling Company's Old Gran-Dad 16yr packaging
(Image credit: James B. Beam Distilling Company/Tavern)

Bourbon branding is all about balancing heritage and style – something that the James B. Beam Distilling Company embraces down to the last drop. Celebrating its latest release Old Grand-Dad 16yr, the 100-proof, highly aged, one-time-only edition bottle is a masterclass in legacy-led design with a timeless appeal.

Dating back to 1882, Old Grand-Dad is the distillery's oldest expression, representing decades of industry excellence. Combining pre-prohibition aesthetics with slick contemporary flair, the stylish packaging design is a celebration of the brand's rich heritage, letting the finer flourishes shine against the label's contemporary, type-centric look.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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