Mattel's X-rated Wicked design blunder is hilarious

Wicked poster
(Image credit: Universal Pictures)

The Wicked movie is becoming as famous for its poster design controversy as much as anything else. Now, with a few weeks to go until the cinematic release, it's in the headlines for an unexpected design-related reason; this time for promoting a porn site on the packaging for children's dolls.

Yes, you read that right. Incredibly, Glinda and Elphaba dolls based on the characters played by Arianna Grande and Cynthio Erivo in the film, rolled out into shops in the US with packaging that mistakenly carried the web address www.wicked.com instead of the correct address www.wickedmovie.com. Whoops!

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.