Sorry HBO, this isn't the MAX rebrand we wanted

Max
(Image credit: Max)

We still haven't got over the last HBO MAX rebrand, which controversially dropped the 'HBO' part of the name, leaving us with 'Max' alone. But reports now suggest that the steaming service may be planning to put a bit more HBO back into its branding – just not in the way that would make most sense.

The idea of dropping the HBO from Max was to communicate that the streaming platform is more than one network's library alone – it also hosts the libraries of Warner Bros, Discovery, Cartoon Network, TBS, TNT. But the move lost it a lot of brand recognition, which the latest rumoured change might not be able to make up for.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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