From Apple to Nike, I’m mesmerised by these hypnotising chrome logos

Inspired by Apple's latest event invites, design company Paper has created a slick new tool that turns logos into hypnotic liquid metal masterpieces. The web-based app is an addictive visual playground, turning some of the most iconic logos into futuristic warping art pieces.

The tool also works on original images, so if you've got a sleek logo that needs a little pizazz, consider this the perfect tool (or check out our guide to the best free logo makers to bring your design to life). While I wasn't overly convinced by the new iPhone 16e, I'm glad its announcement invite inspired some stylish design innovation.

Announcing the tool on X, Paper's founder Stephen Haney shared a video demonstrating the tool's immersive capabilities. While one follower commented "Ha. Every designer's portfolio will be bursting with these over the next few days," Stephen seemed happy to share the creativity, responding "If people make cool stuff that's mission accomplished."

The tool itself was developed by creative front-end designer Ksenia Kondrashova who demonstrated its customisation abilities such as refraction, speed, pattern speed and more. For designers who want more creative control, Paper has made the tool open source on GitHub so creatives can develop and evolve the animated chrome effect.

For more logo inspiration, check out these amazing examples of motion in logo design. If you're looking for more design trends, take a look at why so many brands ditching their logo in favour of iconic typography.