DC Comics' 'new logo' is the welcome return of a classic

DC Comics logo
(Image credit: DC Comics)

Sometimes the best new logo is the old one. It took DC Comics a long time to realise that, but it finally got there. Chief creative officer Jim Lee revealed the new DC logo at San Diego Comic-Con on Friday, and long-time fans will have felt a sense of déjà vu, and also relief. 

The new design is a slight variation on the logo that appeared on almost every DC comic for almost thirty years, from 1976 to 2005 (also see our pick of the best comics logos). It's a welcome return of a classic and shows that rebranding sometimes isn't necessary.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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