Capital One’s controversial new logo faces out of this world design comparisons

Capital One logo design
(Image credit: Capital One)

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some strong opinions alongside it, and bank Capital One is no stranger, becoming the latest victim of scathing branding backlash.

Debuting a new app icon, Capital One's controversial new logo tweak didn't go unnoticed by eagle-eyed users. Soon the redesign sparked a frenzy of backlash, receiving a host of logo design comparisons from commercial airlines to Star Trek. While it's high praise to be compared to one of sci-fi's best logos of all time, I'm not convinced it was the aesthetic intention for a clean-cut banking brand like Capital One.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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