The Philadelphia 76ers' hilarious design fail proves the importance of kerning

Philadelphia 76ers kerning fail tweet
(Image credit: Getty/Philadelphia 76ers)

NBA team the Philadelphia 76ers found themselves in a spot of bother during last Sunday's game when fans noticed an unfortunate graphic design error in one of their tweets. A bold typographical choice and some misjudged kerning led to a serious typo, turning the word 'final' into something far more cheeky.

As our ultimate guide to kerning suggests, it's best to watch out for problematic letter pairings and always take a step back from your work to get the bigger picture. Whoever's in charge of the 76ers social media certainly got a cold hard lesson in why graphic design is so important, but that hasn't stopped fans from seeing the funny side.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.

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