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The new special Toronto Raptors logo is packed with symbolic meaning
By Joe Foley published
This is the most artistic design in the NBA.
The best logos of the 2020s (so far)
By Tom May published
A deep dive into the most iconic logo designs of the decade and the stories behind them.
"Every rebranding project is an archaeological dig": how we made New York Historical's new identity
By Joe Foley published
We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views.
British Airways turns the hidden beauty of flight paths into a clever new logo design
By Joe Foley published
The airline's loyalty club gets a glow up with a sleek, minimalist rebrand.
What is colour gamut?
By Tom May published
We explain what it means, and the different ways it's measured.
Cursive logos are back as Lord & Taylor resurrects its legacy brand
By Joe Foley published
The Helvetica design was a "betrayal of the brand", new owners say.
I asked 5 designers for their typography trend predictions: this is what they said
By Mabel Wynne published
From AI to maximalism - we asked the experts where typography trends are heading in 2025.
These 4 big brands lost the plot in 2024
By Joe Foley published
AI controversies and offensive ads showed that even the biggest brands can lose their touch.
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