Delightful new London Museum logo lands with a splat

The Museum of London has revealed a new visual identity to accompany its new name (it's now simply London Museum), and at its heart is one of the most fun logo designs we've seen for a while. Because how many other logos involve a pigeon doing a glitter poo?

Designed with Uncommon Creative Studio, the characterful and distinctive new logo is designed to represent "a symbol of London’s dualities," – and like all of the best logos, it's a little deeper than it first appears. 

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.

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