Branding

Latest about Branding

The best movie fonts of all time

By Mabel Wynne published

Nine fonts that have played a part in defining the looks of classic films.

Fonts & Typography
A sample of xerography font, one of the best free typewriter fonts

26 of the best free typewriter fonts

By Joe Foley last updated

Free typewriter fonts to add vintage charm to your designs.

Fonts & Typography
Jaguar

Why Jaguar's risky rebrand should be applauded

By Tim Parker published

Where other brands have played it safe, Jaguar went bold – for better or worse.

Branding

The controversial new Six Nations logo is already burned into my iris

By Joe Foley published

The design certainly makes an impression.

Logos & Icons

Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept

By Joe Foley last updated

The bold design of the Type 00 has proved us all wrong about the controversial rebrand.

Branding
New York font sample on stylised background with photograph

The best magazine fonts

By Jon Stapley published

We pick the best magazine fonts to download and use, with free options and premium paid-for typefaces

Fonts & Typography

OFFF's bold rebrand signals its role at the centre of creative culture

By Joe Foley published

From iconic design festival to iconic brand.

Branding

The biggest logo design trends for 2025 (and yes Jaguar gets a mention)

By Tom May published

Logos & Icons
The Ordinary Black Friday campaign

This skincare brand has won Black Friday with these candid billboards

By Natalie Fear published

The Ordinary encourages us to shop slowly.

Branding
Selection of branding assets for RSCPA, including logo, animal illustrations and typography

"This rebrand was a real high-wire act": How we Made the RSPCA's new visual identity

By Rosie Hilder published

I speak to JKR and the RSPCA about the rebrand that won big at this year's Brand Impact Awards.

Branding
1 2 3 4 5 6 7 8 9 Archives