Branding

Latest about Branding

Hitachi rebrand

Hitachi means business with bold new visual identity

By Natalie Fear published

We’ve reached the ‘True One Hitachi’.

Branding
Jaguar logo

Rebrand vs refresh: Why brands should hold fire on launching a whole new identity

By Daniel John published

Branding
Umbro logo

Umbro’s logo design dispute knows no end

By Natalie Fear published

Rival brand Dream Pairs won’t give in.

Logos & Icons
PS5

Badass logo alert: PlayStation launches new studio Dark Outlaw Games with epic design

By Natalie Fear published

It's headed up by COD legend Jason Blundell.

Logos & Icons
Logos of Arsenal, Crystal Palace and Newcastle United on a blue gradient background

The best UK football logos of all time

By Adam England last updated

Who’s topping the league of logos?

Logos & Icons
Bandai's new PlayStation logo figure

You can now own the PlayStation logo… sort of

By Natalie Fear published

Bandai drops the ultimate gift for gaming fans.

Logos & Icons

People are mocking the Democrat's new logo, but a rebrand was needed

By Joe Foley published

Has the donkey been downgraded?

Logos & Icons
Chupa Chups logo

The Chupa Chups logo was created by an art legend in just one hour

By Natalie Fear published

How am I just finding this out?

Logos & Icons
Dove ad

Dove's new campaign wants to break you out of the selfie cycle

By Natalie Fear published

#ShareTheFirst encourages us to get candid.

Branding

The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week

By Joe Foley published

(Even if it does look like a 3D render).

Branding
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