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The 9 alternative Hamilton logos that almost had the spotlight
By Natalie Fear published
They nearly got their shot.

Coca-Cola's new 'literary' ad is an instant classic
By Daniel John published
Not many brands could pull this one off

This Texas Longhorns logo concept is better than the original
By Natalie Fear published
Even diehard fans are converted.

From Clippy to Copilot: Microsoft celebrates 50th anniversary with vibrant campaign
By Natalie Fear published
But it's more than a nostalgia trip.

Adobe drops 1,500 new fonts in game changing expansion for creatives
By Natalie Fear published
No more missing font pop-ups.

Simplicity meets sunshine in this refreshing gin rebrand
By Natalie Fear published
The Elephant Room crafts a vivid new identity for The Botanist Gin.

Texan chain Buc-ee's sues indie Barc-ee's for mimicking its iconic logo
By Rosie Hilder published
The "nearly identical" name is also causing issues.

How Microsoft became one of the world's most successful brands
By Charlotte Black published
On the company's 50th anniversary, we take a look at what Microsoft's done right.
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