Branding

Latest about Branding

Koto's Amazon rebrand.

Amazon has a new logo (but you probably didn’t notice)

By Natalie Fear published

And that’s the point.

Branding

Planning a rebrand? There are some months you should avoid

By Rosie Hilder published

New research shows the month you rebrand matters.

Branding
Woman sits with razor on floor

I just realised the unglamorous "hairy truth" of Wilkinson Sword's new campaign is exactly what branding (and society) needs

By Georgia Coggan published

It's the perfect antidote to 'spa moment' advertising.

Branding

Original Slipknot logo design revealed (and it's absolutely iconic)

By Rosie Hilder published

Joey Jordison's original sketch is an instant classic.

Logos & Icons

The 8 branding mistakes that will make you seem amateur

By Rosie Hilder published

Are you making these errors?

Branding
Apple wallpaper

Why does the Apple logo have a bite mark?

By Georgia Coggan published

A hidden meaning, or something else?

Logos & Icons
WhatTheFont font identifier used on a Burt's Bees campaign ad

7 of the best font identifiers

By Garrick Webster last updated

For when you’ve gotta have that font.

Fonts & Typography

Drivers are just discovering the Audi logo's hidden meaning

By Joe Foley published

An old logo design gives it away.

Logos & Icons
Skylrk logo

Justin Bieber's new brand logo gives us... nothing

By Natalie Fear published

Skylrk takes cryptic design to the extreme.

Logos & Icons
Old Jamaica new packaging

Old Jamaica is back from the dead with a vibrant new rebrand

By Natalie Fear published

It's a colourful resurrection for the ginger beer brand.

Branding
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