Branding
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Amazon has a new logo (but you probably didn’t notice)
By Natalie Fear published
And that’s the point.

Planning a rebrand? There are some months you should avoid
By Rosie Hilder published
New research shows the month you rebrand matters.

I just realised the unglamorous "hairy truth" of Wilkinson Sword's new campaign is exactly what branding (and society) needs
By Georgia Coggan published
It's the perfect antidote to 'spa moment' advertising.

Original Slipknot logo design revealed (and it's absolutely iconic)
By Rosie Hilder published
Joey Jordison's original sketch is an instant classic.

The 8 branding mistakes that will make you seem amateur
By Rosie Hilder published
Are you making these errors?

Why does the Apple logo have a bite mark?
By Georgia Coggan published
A hidden meaning, or something else?

7 of the best font identifiers
By Garrick Webster last updated
For when you’ve gotta have that font.

Drivers are just discovering the Audi logo's hidden meaning
By Joe Foley published
An old logo design gives it away.
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