Branding

Latest about Branding

X logo being tweaked on an iPad

Elon Musk fixed the X logo design optical illusion, and we almost didn't notice

By Joe Foley published

He might actually have hired a designer this time.

Logos & Icons
Cover of issue one of Thrasher magazine

The best typography of the 1980s, as chosen by design experts

By Tom May published

Discover how the 1980s transformed typography

Fonts & Typography
Japan Airlines rebrand

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

Branding
Triumph logo

Triumph’s heritage logo revival is retro perfection

By Natalie Fear published

The 1907 design hasn’t been seen in over 100 years.

Logos & Icons
Poster with young model and the slogan "Not your mother's Tiffany'

The best rebrands of all time

By Tom May published

Even the biggest brands can't stay the same for ever.

Branding
Kamala Harris takes over the Las Vegas Sphere

Kamala Harris’ Las Vegas Sphere takeover is a shining branding move

By Natalie Fear published

The Democratic campaign hits the big screen.

Branding
Slipknot logo

The new Slipknot logo is a real Disasterpiece

By Daniel John published

Fans aren't loving the brand new 'S'.

Logos & Icons
Louis Vuitton/Chanel/Telfar logos

The best fashion logos, according to the experts

By Polly Allen last updated

Chanel, Supreme, and many other great fashion logos profiled.

Logos & Icons
Upwork branding

Upwork's new identity shows the importance of motion in modern branding

By Joe Foley published

The freelance platform gets a dynamic brand refresh.

Branding

Why you need to adopt a 'fix and flex' approach to branding

By Scott Lambert published

How relying on consistency sinks a brand.

Branding
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